A Bold New Tagline for a Bold New Brand
Published Wednesday, 29 June, 2011 by Blog Admin. Categories: News.
Recently, Ram and Dodge became the official sponsors of the most famous horse race in the world. Of course, we are talking about the ever popular Kentucky Derby. This means that for years to come, visitors to Churchill Downs will be witness to a proud display of everything Ram, including logos and a brand new tagline that debuted at the race: "Guts. Glory. Ram."
Just how did the folks at Ram think of this edgy…