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A Bold New Tagline for a Bold New Brand

Recently, Ram and Dodge became the official sponsors of the most famous horse race in the world. Of course, we are talking about the ever popular Kentucky Derby. This means that for years to come, visitors to Churchill Downs will be witness to a proud display of everything Ram, including logos and a brand new tagline that debuted at the race: "Guts. Glory. Ram."

Just how did the folks at Ram think of this edgy…

Dodge Charger Super Bee Set to Impress us Once Again

Super charged is certainly one way to describe the performance of many Dodge models. With models like the Viper and the Challenger, it certainly seems fitting. And now, Dodge is justifying its super charged reputation, once again, with the announcement of their Super Bee variant of the Charger.

The Dodge Charger Super Bee isn't anything new though. In fact, the Dodge Super Bee started out as a limited edition muscle car produced by the…

Imagining the Jeep Pickup

Models like the all new Jeep Wrangler, and the Grand Cherokee aren't going anywhere, but they may soon give way to a new model: the long rumored Jeep Pickup. A concept model has been making its way around auto shows, and now many are speculating that we may even see a production model in as few as 14 months.

According to reports, "most of the new truck could be assembled from existing components since…