If you've paid any attention to Chrysler ads over the last year or so, you may have noticed that the company is displaying a new edgier side. We here at Three Rivers Chrysler Jeep Dodge have loved watching the American automaker's transformation since the first ads hit, and we look forward to seeing where they go from here. That said, we'd like to give you some insight into how these incredible new ads were created.

The "Imported from Detroit" ads reinvigorate a sense of pride in owning an American-made car by showcasing the 2012 Chrysler 200 to music by hit rapper Eminem, while the Dodge ads with George Washington driving away the British troops in a Charger inspires patriotism through performance. In other words, the company is looking to spark more interest than ever before in American vehicles, and from the looks of it, they've managed to do exactly that.

"What we're trying to do is to create, to reignite the American dream,"¹ explains Olivier Francois Chrysler Group's Chief Marketing Manager. Have they managed to do so? If we're to use the company's sales numbers as a bar for success, then they certainly have. For instance, sales of the Chrysler 200 specifically have doubled that of its Sebring predecessor. Furthermore, Jeep sales have seen a total sales increase of 44 percent.

Whether he's using edgy music or daring imagery, Francois is able to craft a solid advertisement that portrays the Chrysler Group's vehicles in a bold new light. Of course, if you're mind is already set on checking out a new Chrysler, Dodge, Jeep, or Ram then feel free to contact us online or by phone at (888) 815-7350. The experts at 2633 West Liberty Avenue Pittsburgh, PA 15216 are always happy to answer any questions that you may have regarding financing specific models, like the Chrysler Town & Country, Jeep Grand Cherokee, and Ram 1500, and they can also shed a little light on how you can maintain your next Chrsyler with genuine parts.

Source:¹http://www.businessweek.com/magazine/chryslers-don-draper-12082011_page_2.html